Twitter Discussion - Exercise

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Twitter Discussion - Exercise

Twitter Discussion

Duration: 15 to 25 minutes.

In this exercise, you will discuss how your company can benefit from Twitter.

How would you use Twitter in your organization? Points to consider:

  1. Will you take advantage of the advertising opportunities?
  2. Does your company ever offer discounts? If so, would you consider a Twitter-only deal, or will your deals be universal?
  3. Will you offer any contests? If so, what kind of contest might you offer?
  4. Will you search for discussions related to your products and services?
  5. If you will be searching for discussions, will this be to encourage sales, deal with customer support issues, or both?
  6. How will individual employee accounts be managed?
  7. What is your company's current Twitter strategy? What could be added or changed?
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