Duration: 15 to 25 minutes.
In this exercise, you will discuss how your company can benefit from Twitter.
How would you use Twitter in your organization? Points to consider:
- Will you take advantage of the advertising opportunities?
- Does your company ever offer discounts? If so, would you consider a Twitter-only deal, or will your deals be universal?
- Will you offer any contests? If so, what kind of contest might you offer?
- Will you search for discussions related to your products and services?
- If you will be searching for discussions, will this be to encourage sales, deal with customer support issues, or both?
- How will individual employee accounts be managed?
- What is your company's current Twitter strategy? What could be added or changed?