In this course, we're going to focus on some of the main social media platforms and tools. Below is a chart highlighting the tools we will cover. We will go through each tool in the upcoming lessons.
|Blogging||A blog is a web publishing tool that makes it easy for non-technical users to publish content to the web. It provides a great way for marketing, sales, and support people to reach out to customers on the web without going through the IT team.|
|Facebook is a fun social media tool with over 845 million users throughout the world and which continues to grow. In the United States, over 70% of all website users are using Facebook (source: Facebook Newsroom). There are various engagement opportunities for businesses, from ads to business profiles, to apps, and more.|
|Twitter is a social media tool that allows the creation of both personal and business accounts. Individuals and businesses can use Twitter to broadcast messages, or "tweets," of up to 140 characters in length. This is very similar to the concept of texting on your phone. Twitter has over 300 million users, so it is a very busy space for businesses.|
|LinkedIn is a tool that gives both companies and individuals the opportunity to promote themselves on a professional level and get involved in industry discussions. LinkedIn has over 135 million users (source: LinkedIn Newsroom).|
|Google+||Google+ is the newest of the social media tools we will discuss in this course, and it is growing in popularity. It's similar to Facebook in that it has both personal and business pages and provides the ability to disseminate information to followers. A user's Google+ relationships are considered in Google's search results. More on this later.|
|YouTube||YouTube is a video hosting platform, also owned by Google. With YouTube you can host, share, and promote your videos. Because YouTube videos also show up in Google searches, we will spend some time discussing the SEO benefit later in this course.|
In each upcoming lesson, we will focus on each tool independently and review these key components: