SEO stands for search engine optimization: the process of developing your web pages so they show up well in search engines.
Consider these SEO statistics from intraspin.com:
- 62% of search users click a link on the first page of search results.
- 77% of search users choose organic over paid listings when searching; 67% choose organic search when purchasing.
- 80% of unsuccessful searches are followed with keyword refinement.
You can use SEO to help your social media efforts and you can use social media to help your SEO efforts.
To illustrate, consider Webucator. As a company that sells Microsoft Word training, we would like people to know that we are Word experts and we would ultimately like to drive them to purchase a course from us on our website. We use SEO and social media to promote our classes. Here is an example of how:
- We identified an issue that we felt many Word users would search in: Printing.
- Our Microsoft Word trainer wrote a blog article called "Printing and Print Preview in Microsoft Word 2010." This title is both informative and filled with SEO-friendly keywords.
- In the article, we used these keywords heavily, without compromising writing quality, so Google would know that this article was about printing in Word 2010.
- We promoted throughout social media platforms. The screenshot below shows an example tweet:
- The blog article rose to the second spot for the Google search: printing in Word 2010:
- The course outline rose to spot number for the Google search: Word 2010 class:
We'll get into this discussion more in an upcoming lesson, but this gives you an idea of how you can combine social media with SEO efforts.