Social media provides a lot of potential sales opportunities. Figuring out how to take advantage of those opportunities is the hard part.
There are multiple ways to promote your products/services on social media platforms including:
There are now applications that make it easy to sell your offerings right on your Facebook page, so your customer doesn't even need to leave Facebook to buy your product. We are likely to see other social media platforms follow suit.
Everyone loves special offers. More and more companies are using social media to announce deals and exclusive offers, be it a last-minute deal, a special discount, or an opportunity to advance purchase a soon-to-be-released product.
The use of social media as a way to sell to customers has been coined social commerce and it appears to work. Consider the following statistics from Bazaarvoice:
Those numbers all sound great, but how can you make it work for your business?
In addition to considering deals, you may want to consider the advertising opportunities available on major social media platforms such as Facebook, LinkedIn, Twitter, etc. These sites often have a lot of demographic information about their users and allow advertisers to very selectively target potential customers.
Finally, social media can also help drive sales by generating new sales leads. To do so, you will need to provide a reason for potential consumers of your products and services to engage with you on your social media platforms. For example, to get additional leads, you could provide free tips and help articles to establish your company as a trusted resource and then provide a more comprehensive whitepaper in exchange for users' contact information.
Manager Tip: This is a lengthy process and requires dedicated time from content specialists, so you need to make sure you have the resources and buy-in before taking this on.