Branding Considerations - Exercise

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Branding Considerations - Exercise

Branding Considerations

Duration: 15 to 25 minutes.

In this exercise, you will...

  1. Discuss your social media branding ideas.
  2. Consider how your social media presence will fit in with your overarching brand strategy.

Take a few minutes to discuss your initial thoughts on how you might want to structure your company's social media branding. Points to consider:

  1. Who is your target audience? What are the interests of that target audience?
  2. If your company already has a social media presence, how does it fit with your brand?
  3. How will you interact with your audience via social media? Specifically, what will be the tone of your messaging and interaction?