Duration: 15 to 25 minutes.
In this exercise, you will...
- Discuss your social media branding ideas.
- Consider how your social media presence will fit in with your overarching brand strategy.
Take a few minutes to discuss your initial thoughts on how you might want to structure your company's social media branding. Points to consider:
- Who is your target audience? What are the interests of that target audience?
- If your company already has a social media presence, how does it fit with your brand?
- How will you interact with your audience via social media? Specifically, what will be the tone of your messaging and interaction?