Tracking Activity and Results

Welcome to our free Introduction to Social Media tutorial. This tutorial is based on Webucator's Introduction to Social Media Training course.

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Tracking Activity and Results

Tracking Activity and Results

Results from LinkedIn can also vary from company to company and from category to category. There are a few measurements you'll want to focus on:

  1. How much traffic are you getting to your website from LinkedIn? Google Analytics will provide you this information, and we'll cover that later on in this course.
  2. Are your calls-to-action working on your company page? If they are not, what can you do to change the engagement levels?
  3. Are you getting customers to leave recommendations for your products/services? How will you encourage them to do so?
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This tutorial is based on Webucator's Introduction to Social Media Training Course. We also offer many other Social Media Training courses. Sign up today to get help from a live instructor.