Tracking Activity and Results
Results from LinkedIn can also vary from company to company and from category to category. There are a few measurements you'll want to focus on:
- How much traffic are you getting to your website from LinkedIn? Google Analytics will provide you this information, and we'll cover that later on in this course.
- Are your calls-to-action working on your company page? If they are not, what can you do to change the engagement levels?
- Are you getting customers to leave recommendations for your products/services? How will you encourage them to do so?