Tools, Services, and Management
There are numerous LinkedIn tools that are available to companies for their benefit.
Here are popular tools and services many companies are currently using:
- Company employees can help share relevant content directly on their own profiles through plug-ins such as WordPress, SlideShare, and more.
- On a company profile, you can add all of your product/service offerings, along with up to three banner ads that promote your latest specials.
From a management perspective, here are some considerations:
- Make sure you have a specific policy related to who can join discussions on behalf of your company.
- Encourage employees to help provide content for your company page.