LinkedIn for SEO
From an SEO perspective, there are two considerations for external SEO:
- Since LinkedIn is a very popular website with credibility, employee searches on search engines can list their profiles up on top of result pages.
- If a company is looking for a specific person to show up on top on search results, they can make sure an employee has the desired title. For example, if a company wants partnership offers, they could have one person have a title such as: AT&T Wireless Partnerships.
There are also two considerations for internal SEO on LinkedIn:
- Within LinkedIn, if a company wants a topic to show up well when a user searches internally, they can have an employee build up their profile with the desired keyword. This will help when a user searches for the same keyword on a LinkedIn search.
- Have employees set their profiles as public, so more content can become searchable.
Finally, consider that many people share articles via LinkedIn. Explore LinkedIn Pulse to see the top articles that are being shared. Sharing your blog articles, press releases, etc., is a great way to drive traffic and ultimately increase SEO opportunities.