Duration: 15 to 25 minutes.
In this exercise, you will discuss LinkedIn for your business.
Develop a multi-faceted plan on using LinkedIn to help promote your latest product offering. Consider how you will use:
- The company page including banners, recommendations, updates, etc.
- Employee profiles including the plug-ins that might help spread the word about your product.
- Advertising opportunities including ad content and your target audience.
- Discussion groups, specifically which groups offer the highest opportunity.
- Answers, specifically which topics offer the best opportunity.
- LinkedIn Pulse, specifically what types of articles you might want featured and shared.