Developing a LinkedIn Ad Campaign
Duration: 15 to 25 minutes.
In this exercise, you will learn how to set up a LinkedIn ad campaign.
Log into LinkedIn ads and develop an initial campaign for your latest product offering. As you prepare your ad, consider:
- Your ad copy. Be sure to include a relevant call-to-action, a value proposition, etc.
- Your audience. Who is your ideal customer? Test different demographic choices using the audience tool and note how your audience size changes depending on your choices. This also serves to give you a good picture of the people who can be reached through LinkedIn.