LinkedIn is the top business networking social media site out there. There are two main types of users:
Business professionals hosting a personal profile and connecting with desired professionals throughout the world.
Companies hosting a profile that highlights their employee profiles as well as the opportunity to promote their products/services.
LinkedIn is a great place for professional dialog. People tend to take their interactions on LinkedIn seriously.
Google+ is the newest of the social media covered in this course. As previously mentioned, there is potential for SEO benefit with this platform because it's a Google property. This social media platform offers multiple engagement opportunities for companies to consider. Here are the main components we will focus on in this lesson.
Overall Google+ engagement.
Opportunities between personal and company pages.
The following lesson is based on using Google Analytics, a free web analytics tool. This powerful tool can help track your social media results with respect to driving traffic back to your web properties. If your company uses a different web analytics service, the same concepts below can be applied.
Pinterest is a mobile and web application that allows users to "pin" items from the web to a virtual pinboard, to reference and share. Pinterest describes itself as a "category of ideas." Users can follow other people and businesses, viewing and re-pinning what is pinned and shared.