Introduction to Social Media Free Tutorial

Welcome to our free Introduction to Social Media tutorial. This tutorial is based on Webucator's Introduction to Social Media Training course.

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Lesson 1: Social Media Overview

In this lesson, you will learn the basics on how to use social media for your company's marketing efforts.

Lesson 2: Blogging

In this lesson, you will learn how blogging can be part of your overall marketing strategy.

Lesson 3: Facebook

In this lesson, you will learn how Facebook can be part of your overall marketing strategy.

Lesson 4: Twitter

In this lesson, you will learn how Twitter can be part of your overall marketing strategy.

Lesson 5: LinkedIn

LinkedIn is the top business networking social media site out there. There are two main types of users: Business professionals hosting a personal profile and connecting with desired professionals throughout the world. Companies hosting a profile that highlights their employee profiles as well as the opportunity to promote their products/services. LinkedIn is a great place for professional dialog. People tend to take their interactions on LinkedIn seriously.

Lesson 6: Google+

Google+ is the newest of the social media covered in this course. As previously mentioned, there is potential for SEO benefit with this platform because it's a Google property. This social media platform offers multiple engagement opportunities for companies to consider. Here are the main components we will focus on in this lesson. Overall Google+ engagement. Opportunities between personal and company pages.

Lesson 7: YouTube

YouTube is a very popular video hosting and video sharing service. YouTube is owned by Google and YouTube results show up in Google searches.

Lesson 8: Google Analytics

The following lesson is based on using Google Analytics, a free web analytics tool. This powerful tool can help track your social media results with respect to driving traffic back to your web properties. If your company uses a different web analytics service, the same concepts below can be applied.

Lesson 9: Instagram

Instagram is photo- and video-sharing social media platform that is growing in popularity. The pictures and videos can then be shared on other platforms such as Facebook and Twitter.

Lesson 10: Pinterest

Pinterest is a mobile and web application that allows users to "pin" items from the web to a virtual pinboard, to reference and share. Pinterest describes itself as a "category of ideas." Users can follow other people and businesses, viewing and re-pinning what is pinned and shared.

Lesson 11: Developing a Social Media Plan

Now that we've discussed the various social media platforms for your business, let's take some time and put those thoughts together by developing a social media plan for your business.

Lesson 12: Additional Resources

In this lesson, you'll learn about some additional tools you can integrate into your social media approach.

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