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Webucator's Free Introduction to Social Media Tutorial

Welcome to our free Introduction to Social Media tutorial. This tutorial is based on Webucator's Introduction to Social Media Training course.
Start Tutorial or choose from a lesson below
In this lesson, you will learn the basics on how to use social media for your company's marketing efforts.
In this lesson, you will learn how blogging can be part of your overall marketing strategy.
In this lesson, you will learn how Facebook can be part of your overall marketing strategy.
In this lesson, you will learn how Twitter can be part of your overall marketing strategy.
LinkedIn is the top business networking social media site out there. There are two main types of users: Business professionals hosting a personal profile and connecting with desired professionals throughout the world. Companies hosting a profile that highlights their employee profiles as well as the opportunity to promote their products/services. LinkedIn is a great place for professional dialog. People tend to take their interactions on LinkedIn seriously.
Google+ is the newest of the social media covered in this course. As previously mentioned, there is potential for SEO benefit with this platform because it's a Google property. This social media platform offers multiple engagement opportunities for companies to consider. Here are the main components we will focus on in this lesson. Overall Google+ engagement. Opportunities between personal and company pages.
YouTube is a very popular video hosting and video sharing service. YouTube is owned by Google and YouTube results show up in Google searches.
The following lesson is based on using Google Analytics, a free web analytics tool. This powerful tool can help track your social media results with respect to driving traffic back to your web properties. If your company uses a different web analytics service, the same concepts below can be applied.
Instagram is photo- and video-sharing social media platform that is growing in popularity. The pictures and videos can then be shared on other platforms such as Facebook and Twitter.
Pinterest is a mobile and web application that allows users to "pin" items from the web to a virtual pinboard, to reference and share. Pinterest describes itself as a "category of ideas." Users can follow other people and businesses, viewing and re-pinning what is pinned and shared.
Now that we've discussed the various social media platforms for your business, let's take some time and put those thoughts together by developing a social media plan for your business.
In this lesson, you'll learn about some additional tools you can integrate into your social media approach.