Google+ for Branding

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Google+ for Branding

Google+ for Branding

There are numerous ways to use Google+ to engage with current and prospective customers. You will need to decide how to showcase your brand on Google+ and how much time to devote to this platform.

Things to understand about Google+ before we dive too deep include:

  • Profile: Users must have either a Gmail or Google Apps email account to register for Google+. Also, any personal user can set up a company page, and personal and company pages have similar features.
  • Circles: Users can create circles, such as family, friends, acquaintances, etc., and then place individuals or companies within one or more circles. Users can then deliver different content to different circles.
  • Hangout: Users can use hangouts to host video chats/meetings with up to nine attendees. This is a great collaborative tool.

Interacting on Google+ is similar to interacting on Facebook: users post content and it shows up on all followers' walls. Consider the example post below from Pete Cashmore of Mashable.com:

For an alternate view, check out this screen shot from AT&T's profile:

Note that it is very similar to a Facebook company page, with logo, images, followers, and posts.

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