The biggest benefit from integrating Google Analytics into your social media plan is that you can give credit to specific social media posts, and then determine which social media platforms to focus your time and resources on. Here are some specifics:
- For e-commerce websites, you will be able to track how many sales happened directly from visitors coming from social media sites.
- For all websites, you will be able to determine how much traffic is coming from each social media site.
- Through the practice of tagging your social media posts through the Google URL builder, you will be able to track sales, visits, and demographic information from social media visitors.
- With Google Analytics social reporting, you will be able to see which pages on your website have received the most social shares, an engagement measurement.