An integral part of any social media plan is setting your expectations. If your goals are not clearly stated from the onset, your social media campaign(s) may never be considered a success or a failure. Another consideration is that if you set goals, and you determine success points, additional resources could be used at any point to increase exposure and engagement.
|Site Type||Business Objective||Suggested Goals to Consider|
|E-Commerce website||To increase online sales||
|Content website||Increase visitors' engagement on the website||
|Lead generation website||To obtain a potential sales lead||
|Branding website||To increase brand awareness||