Determining Goals and Successes

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Determining Goals and Successes

Determining Goals and Successes

An integral part of any social media plan is setting your expectations. If your goals are not clearly stated from the onset, your social media campaign(s) may never be considered a success or a failure. Another consideration is that if you set goals, and you determine success points, additional resources could be used at any point to increase exposure and engagement.

Site Type Business Objective Suggested Goals to Consider
E-Commerce website To increase online sales
  1. Number of sales from social media website(s) traffic.
  2. Number of leads associated with social media sites.
  3. Overall engagement with the website.
Content website Increase visitors' engagement on the website
  1. Average time on the site from social media traffic.
  2. Average page views per visit from social media sites.
  3. Number of comments on website from social media traffic.
Lead generation website To obtain a potential sales lead
  1. Number of contact forms filled out from social media traffic.
  2. Number of contacts from social media traffic.
  3. Amount of shared product/service links on social media.
Branding website To increase brand awareness
  1. Percentage of repeat visitors from social media sites.
  2. Number of mentions across social media platforms.
  3. Number of comments on social media sites.
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