Tracking Activity and Results
Results from your blogs can vary from company to company and from category to category. There are two measurements you'll want to focus on:
- How much traffic are you getting to your blog pages? Which posts and topics are the most popular? Google Analytics will provide you this information, which we'll cover in more detail later on.
- How much traffic is moving from your blog posts to your product pages? Are your calls-to-action working? If they are not, what can you do to change the engagement levels?