Tools, Services, and Management
There are numerous blogging sites/tools out there. WordPress is the most popular. It provides the option of hosting an external blog or using the WordPress software on your internal blog. It also has many plug-ins you can use to enhance your blog. Some other choices are Blogger, Weebly, Tumblr, and Drupal.
From a management perspective, here are some considerations:
- Make sure you have a specific policy related to who can blog on behalf of your company.
- Encourage employees to help provide content for blog articles. In many companies, this can be a difficult task.
- As part of marketing evaluations, make sure blog articles are consistently being added. Content is very important from a search engine optimization (SEO) perspective.