Imagine one of your employees creates a scandal that results in a lot of somewhat embarrassing press coverage. You've been assigned with deciding if and how you should address the situation on your blog. Would you address it? If so, how? If not, why not?
JetBlue was faced with such a situation after one of their flight attendants went a little nuts. According to the New York Times article:
"After a dispute with a passenger who stood to fetch luggage too soon on a full flight just in from Pittsburgh, Mr. Slater, 38 and a career flight attendant, got on the public-address intercom and let loose a string of invective."
"Then, the authorities said, he pulled the lever that activates the emergency-evacuation chute and slid down, making a dramatic exit not only from the plane but, one imagines, also from his airline career."
Below is a screenshot of a short article released by JetBlue after the incident: