When we look at creating a policy for blogging, there are a few main considerations:
Point-of-Contact: Your company should determine one person or a team internally that can handle all blog logistics. This is important so that your support and customer service teams have a contact to send over their suggestions for blog posts, since they know what topics are currently important to customers.
Blog Writers: Your company should also determine a policy stating which employees write on behalf of the company. This ensures that there is no confusion about who can represent the company's interests.
Comment Response: Your company should create a protocol outlining who responds to blog comments and how negative responses are handled. Some companies will not post negative comments; others see negative comments as opportunities to engage in a discussion that can change mindsets by posting and responding appropriately.