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Offering free webinars can be a great way to get the attention of target customers for 30 to 60 minutes.

Here are some ways you might use webinars to promote your company:

  1. Host webinars to launch new products or services.
  2. Make recorded webinars available on your website so people who couldn't see them live benefit from them too.
  3. Consider using a service like Stealth Seminar which auto-plays recorded webinars that feel like they are live.
  4. Send the list of webinar attendeesto your sales team for further follow-up.

Webinar services:

  • Cisco WebEx
  • Go-To-Meeting
  • Adobe Connect
  • Live Meeting

Tips for creating a good webinar:

  1. Make the first five minutes engaging! If you lose them early, you won't get them back.
  2. Establish expectations for the webinar so that attendees will know what will be covered.
  3. On your signup form, ask attendees to submit any questions that they hope to have addressed during the webinar.
  4. Visually engage attendees by having the presenter share his/her computer screen or present slides that contain interesting graphics.
  5. Rehearse and check audio.
  6. Get the audience involved by hosting polls, encouraging questions, and starting conversations in the chat box.
  7. Record the webinar to send to anyone who was unable to attend.