These are all additional options for you to consider for your overall social media planning for your company! As this lesson illustrates, the opportunities for social media engagement continue to grow with the development of new sites and tools. We recommend starting your social media efforts with the largest social media platforms such as Facebook, YouTube, Twitter, etc. Nevertheless, these other resources offer access to niche audiences and provide alternative formats for spreading content related to your products. Consider how you might use a blend of social media resources to reach your audience.