Working with Clients

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Working with Clients

Working with Clients

Within the instructional design process, the word "client" generally refers to the person or group for whom the instruction is being created.

Essentially, the client is closely tied to the need as well as the group for whom the training is being developed and has ownership of the need and/or group.

For example, the client could be:

  • A business unit in an organization (e.g., a human resources department).
  • A faculty member (in a school environment).
  • Management (e.g., a CEO).

It is important to understand what the client wants, as the client's satisfaction is an important goal of the instructional design process.

Fostering a Good Client Relationship

When working as an ID, it is important to have a good working relationship with the client. One of the first and most important steps in the instructional design process is often meeting with the client to discuss training needs.

The following questions are a good jumping-off point when first meeting with a client:

  • What are the organization's overall goals?
  • What is the problem to be solved with this training?
  • What obstacles to solving the problem has the organization faced previously?
  • What will learner attitudes toward the training likely be?

Managing the client relationship and finding middle ground will help the project run more smoothly.

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