Google+ is a fairly new social media platform and there are new tools and services coming out regularly.
There are many third-party extensions that you can add to your browser for easy ways to interact with your Google+ wall without physically visiting your company page. These are specific to each browser.
One group of tools that is gaining popularity are Google+ URL shorteners. By default, your personal and company pages will include a long string of characters, as seen in the screenshot below for Webucator's page:
One popular shortener is www.gplus.to. It's fast and easy to make a custom URL, as seen in the screenshot below for Webucator's page:
Some things to consider from a management perspective are: