As with Facebook, Google+ is a great content dissemination tool. It provides an additional opportunity to share and address your customer's pain points, as we discussed in the blogging lesson. With that, any customer service-oriented blogs you've developed should be promoted on your company Google+ page.
Your customer support representatives should consider making use of the Circles function of Google+ to send relevant content to appropriate audiences. For example, if you represent a software company and you are connected to major clients on Google+, you may want to divide those clients into different circles according to the software they have purchased.
Another opportunity with Google+ is to spark chat discussions. Do you need feedback on your latest product version? Are you interested in hearing what customers like about your latest offering? Your company could start a hangout and invite followers to discuss.