Tracking Activity and Results

Contact Us or call 1-877-932-8228
Tracking Activity and Results

Tracking Activity and Results

Results from your Facebook pages can vary from company to company and from category to category. There are two measurements you'll want to focus on:

  1. How much traffic are you getting to your website from Facebook? Google Analytics will provide you with this information, and we'll cover this later on.
  2. Are your calls-to-action working? If they are not, what can you do to change the engagement levels?

Facebook also has built-in analytics functions. These built-in reports (example shown below) will help you understand how users are interacting with your page, whereas Google Analytics will help you judge the success of driving traffic to your website.

Next