Facebook for Sales
There are some sales opportunities on Facebook, but mainly in the form of discounts and special offers. While companies can and should promote their latest product and service offerings on their walls, most consumers are looking for a deal. So, in exchange for having a user engage with your company page, here are some reward suggestions.
- Offer early access to your latest service for free (also plays into a research/development opportunity).
- Provide discount codes that are available only to your Facebook fans.
- Offer a discount or something for users liking your page (one-time discount, Facebook-only promo code, etc.).
- Promote your latest products/services on your wall every time a new one comes out.
Tip: For all links you post on Facebook, make sure you tag the links using the Google URL Builder so you can determine successes.
Here is a screenshot with an example from Famous Footwear's wall and their exclusive discount for Facebook fans:
As part of a discussion on how Facebook might result in sales, we must bring in a discussion on Facebook Ads. This paid advertising portal allows companies the ability to reach specific target audiences. The ad platform is based on a pay-per-click (PPC) model or a pay-per-impression (PPM) model, at the choice of the advertiser.
Facebook ads do offer companies a unique marketing opportunity, because, as you see in the screenshot below, you can highly target your ads to Facebook users.
Facebook ads can direct users either to a specific company page on Facebook (to increase fans) or to an external URL, again, at the discretion of the advertiser. Facebook ads are brought to advertisers on a very user-friendly portal for both setup and tracking/reporting.
Tip: Studies are showing that Facebook ads can be effective, but because they need to remain fresh, companies need to be prepared to change their ads every couple days.