Employee loyalty is more than just staying with an organization for a certain period of time. Employee loyalty also means:
Customer loyalty is tied to employee loyalty through the customer experience. Employees are the company to the customer and if there is a lot of employee turnover or if employees are obviously not happy at work, their dissatisfaction will be reflected in the customer experience.
Job satisfaction surveys can provide information about how satisfied an employee is at work and can be useful in learning about employee perceptions of the company, their loyalty level and how to improve employee morale.
Employees will generally fall into three groups or levels of loyalty. Those three levels are:
Loyal employees are obviously the most desirable. However, in addition to being loyal, employees must perform consistently and productively. An employee can be loyal to the company, but not be a productive worker. In order to ensure the employee is productive, there must be performance measurements in place. The ultimate result is a productive workforce that is committed to the customer.
Indifferent employees take the middle road when it comes to commitment to the company or the customer. They will do just what is required, with no thought to providing the extra touch, to get their job done. This segment of the workforce will need extra training and attention in order to move them to the loyal employee segment.
Insecure employees are vulnerable. They will not be productive or committed to the company without encouragement or incentive. Companies will want to minimize the percentage of insecure employees by turning them into loyal employees or encouraging them in their search for employment elsewhere.
There are some things you, as an employee, can do to create and maintain satisfaction in your job. The happier you are at work, the more committed you will be to the company and your focus on the customer will be more positive. Follow the suggestions below to increase your state of well-being at work:
In order to create loyal customers, a business first needs to create loyal employees. Satisfied employees who are committed to the company will take good care of the company's customers; unsatisfied employees may not. A company can't have loyal customers without first having loyal employees.