Attracting Loyal Customers

There are all kinds of customers, motivated by a number of different things.

  1. The price-conscious customer is motivated by price and makes purchase decisions based on markdowns or discounts.
  2. The impulse-buying customer has no real need for something, but will buy based on what sounds good at the moment.
  3. The needs-based customer has a specific need and will usually just make the purchase and leave.
  4. The meandering customer wanders in and out with no specific need or want.
  5. The loyal customer comes to your business first for any of the products or services your company offers. While loyal customers account for less than 20 percent of a business's customers, they account for more than 50 percent of sales.

In this lesson, we will discover how to attract more loyal customers to create repeat business.

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