Using hues and a few simple rules associated with each, color principles can be applied to ensure the proper color scheme is being used. Although these very basic rules exist, that does not mean we have to limit our creativity and never deviate from the rules. However, a thorough understanding can give you the skills to make informed decisions about using colors.
The world is made up of many regions, and the individual groups that live in each region have distinct patterns and heritage that affects their perspective and view of life. Each of these cultures has a different understanding of the hues and their meaning to that culture. This is important to understand because a color's implication can drastically change the way we approach and use the color principles in a project.