Introduction to Event Tracking

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Introduction to Event Tracking

Introduction to Event Tracking

Web 2.0 has introduced us to many interactive elements embedded in a website such as video players, games, etc. Google Analytics by default cannot capture these interactions since when a visitor interacts with a video player no pageview is generated. Also, Ajax-based activities don't generate any pageviews and can't be tracked using standard GATC implementations.

Why to Use Event Tracking

Event tracking has the following advantages with respect to virtual pageviews:

  1. Event tracking won't generate an extra pageview each time an interaction occurs. Thus, you won't inflate your pageview count.
  2. Event tracking has it's own dedicated reports section. Thus, you'll be able to interpret event based interactions in much greater detail.