This report shows you the most popular traffic paths visitors took to complete a conversion. This report will also show you paths that include the same traffic source. For example, you'll be able to see when people may come to your site directly six times before completing a conversion.
Use this report to determine your most popular paths, and see if you can conclude any online marketing changes/improvements to gain shorter paths. In the above screenshot, look at line #13. This website visitor came to us directly at first, and then clicked on one of our emails twice to return, and then complete a conversion.