Application of Advanced Segmentation using Default Segments - Exercise

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Application of Advanced Segmentation using Default Segments - Exercise

Application of Advanced Segmentation using Default Segments

Duration: 10 to 15 minutes.

You would like to find out what effect different traffic sources have on the amount of time visitors spend on your website. Accomplish this task using advanced segmentation.

Solution:

  1. Select the Behavior report and then click on the Engagement report.
  2. At the top of this report you will see the pull-down menu for Advanced Segmentation.
  3. Check off the following segments, Search Traffic, Direct Traffic, Referral Traffic. (The All visits parameter will get selected by default).
  4. Click Apply and you will see these four segments are applied to all the default reports available.

Adv Segment Default

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