Application of Advanced Segmentation using Custom Segments - Exercise

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Application of Advanced Segmentation using Custom Segments - Exercise

Application of Advanced Segmentation using Custom Segments

Duration: 10 to 15 minutes.

You would like to segment your traffic based on high engagement levels. Assume that our criteria for high level of engagement includes Pageviews greater than 4 and Time on Site greater than or equal to 4 minutes.

Accomplish this task using the advanced segmentation method.

Solution:

  1. Navigate to the Advanced Segments pull down menu at the top of your report and select Create a new advanced segment.
  2. Drag the Pageviews into the field bordered by the dotted lines and set the condition to Greater than. Enter the value as 4.
  3. Click on the Add and statement link and drag the time on site metric into the field bordered by the dotted lines. Set the condition to greater thanor equal to and enter the value as 4.
  4. Click Test Segment to do a test run and provide a name (e.g. High Levels of Engagement).
  5. Click on Create Segment to complete the process.

Adv Segment Custom

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