Application Dynamic Keyword Insertion in Google AdWords - Exercise

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Application Dynamic Keyword Insertion in Google AdWords - Exercise

Application Dynamic Keyword Insertion in Google AdWords

Duration: 10 to 15 minutes.

Apply the concept of dynamic keyword insertion in the following business cases:

  1. A catering company in the Central New York region which is known for its specialty food items (vegetarian, vegan, etc.). You are paying for keywords such as "vegan catering," "vegetarian catering," and "specialty food catering." Display these paid keywords in the headline of your ad copy once they trigger your ad. Use the CamelCase style in your ad headline.

The headline in your ad copy will be written as {KeyWord:Gourmet Food Catering}. In this way, when your ad gets triggered by any one of the keywords (i.e., vegan catering, vegetarian catering, and specialty food catering), then that particular keyword will be displayed in your headline in the form of CamelCase. If dynamic keyword insertion fails, then "Gourmet Food Catering" will be displayed in your headline.

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