Leveraging the Google Keyword Planner Tool
Recently, Google has replaced their Keyword Tool with their new Keyword Planner tool. This new tool provides very similar data, but presented in a new way. This tool can be found under the Tools tab. The first consideration is determining why you're using the tool. Google provides three choices, as seen in the screenshot below:
- Search for keyword and ad group ideas
- Enter or upload keywords to see how they perform
- Multiply keyword lists
Most times, you will want to choose the first option, Search for keyword and ad group ideas. Check out the screenshot below.
To begin searching for keyword ideas, and the associated search volume, you'll have to enter the appropriate targeted keywords, and/or your desired landing page, and/or your product categories. It's recommended that you try a few search variations to get your desired results. After making these selections, you can then further refine your results by drilling down to a specific location.
Demo for the Google Keyword Planner
Lets use the Keyword tool from Google to find our list of targeted keywords for a new golf club website. And let's say that we want to run some AdWords campaigns just in Florida to test the waters. In the following screenshot, let's go over the settings for this initial search.
Now, lets talk through some of the suggestions Google has provided us. In the following screenshot, you will notice one set of suggested keywords, their estimated monthly search volume, and the estimated cost per click. Also, the red highlight shows a "quick click" for you to add any keywords into your AdWords campaigns. In the same row for golf clubs for sale, we see that term boasts 720 searches within Florida, with an average cost-per-click of $.58.