Implementing Geographic Targeting In Adwords

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Implementing Geographic Targeting In Adwords

Implementing Geographic Targeting In Adwords

Consider the following scenario:

Let's assume that we receive a good amount of traffic to our software programming pages from the Redmond and Seattle areas. Now we want to run a geo targeted ad campaign to promote our training services to this audience. Here is how you can target this audiences using geo targeted ad campaigns.

  1. First, create separate campaign with qualifying keywords for ads that will bring people to software programming pages.
  2. While you are in this campaign, click on the Settings tab.
  3. Under the Locations section, click +LOCATIONS.
  4. Click on Advanced search.
  5. Click on Radius targeting.
  6. Click on the Search tab and type the zip codes associated with Redmond to locate these areas on the map.
  7. Follow the same steps to add Seattle in your list. Refer to the following screenshot.
  8. Click Save to include these areas in your campaign settings.

AdWords Advanced Course

In the above screenshot you can see that there are two custom regions around Redmond and Seattle.

Inserting Your Address into the Ad Copy

This feature, when leveraged correctly, will allow you to get a bonus line in your ad copy. The bonus line could be location related information, your business phone number etc. Here is how you setup this ad extension for your campaign:

  1. Select the campaign in which you want to enable this ad extension. From that campaign, click on the Ad Extension tab.
  2. You can simply extend your ads by using your Google Places account (refer to the Chapter on Google Places) or you can provide location information to Google by selecting 'Manually Entered Address' option as shown in the following screenshot.
  3. Click on the New Extension button.
  4. Provide the relevant information in the form. You can also upload an image with your business logo.
  5. Click save to add this ad extension to your campaign.

AdWords Advanced Course

Once you have saved addresses in your respective campaigns, Google will display your address in the text ads only when Google determines that the extended information will help the searcher find what they are looking for.

AdWords Advanced Course

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