Controlling Your Ad Delivery in Google AdWords

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Controlling Your Ad Delivery in Google AdWords

Controlling Your Ad Delivery in Google AdWords

Ad Scheduling and Ad Delivery

Using AdWords Reports available in Google Analytics, you can determine during which time period (hour of the day or day of the week) your particular ad(s) perform well. Once you have this insight you may want to schedule your ads to be delivered during these time periods. Here is how you can accomplish this in Google AdWords:

  1. Select the campaign for which you want to control the ad delivery and then click the Settings tab.
  2. Under the Ad schedule section, click the + ADD SCHEDULE option.
  3. Click the values listed in the Time Period column and you will be allowed to configure your ad delivery (see the following screen shot).
  4. You can configure different ad schedules for weekdays and weekends.
  5. Click Save to incorporate these changes into your campaign settings.

AdWords Advanced Course

In the above screen shot, you can also see that times can be adjusted based on a 12-hour or 24-hour timeframe.