Application of Ad Scheduling - Exercise

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Application of Ad Scheduling - Exercise

Application of Ad Scheduling

Duration: 10 to 15 minutes.

Suppose you manage a small restaurant in mid-town Manhattan. In the morning, you run a campaign geared toward breakfast and during lunch time you run a campaign geared toward lunch. You would like to run the breakfast campaign only between 7AM till 11AM on weekdays and you would like to run the lunch campaign from 12:00PM to 4:00PM. Accomplish this setup using the Ad Scheduling feature in Google AdWords.

  1. Select the campaign (e.g., breakfast campaign) and then click the Settings tab.
  2. Under the Ad schedule section, click the + ADD SCHEDULE option.
  3. Click the values listed in the Time Period column and you will be allowed to configure your ad delivery (see the following screen shot).
  4. You can configure different ad schedules for weekdays and weekends.
  5. Click Save to incorporate these changes into your campaign settings.
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