Using Image Ads in AdWords
If you're going to try using image ads as part of your SEM campaigns, the steps to include image ads are very similar to text ads. Please note: Image ads can only be displayed on Google's Content Network, so it's recommended that you have separate campaigns for your image ads for complete control.
After setting up the appropriate campaign, you will need to simply choose New ad and then Image ad from the pull-down menu. A dialogue box will open, seen in the screnshot below.
In Google's latest version, they've added a pretty interesting new feature. With the website you chose during your campaign setup, Google automatically crawls your website for design and content. Then, it produces suggested ads within minutes. Below is a screenshot of a quick scan of www.webucator.com. You can then edit those ads right within the interface.
The ad sizes avalable to you are listed on the bottom right, along with accepted file types. Once you have an ad ready to go, you can simply insert your ad and choose the appropriate display and destination URL's. Once you hit Save ad, as long as the file size is correct, give Google a day to approve your ad, and then you'll have the chance to go live.
Two additional notes:
- When you make the settings to your campaign that has these image ads, make sure you choose the appropriate Display Network match type under Networks. The first option, Show ads on pages that match the broadest targeting method, will show your image ads on any website that Google feels would be a good fit (based on your campaign keywords). And the second option, Show ads only on pages that match all selected targeting methods, will only show your ads on websites that you have handpicked.
- If you decided to handpick the websites you want to display your ads on, check out the Placement Tool, available in the Tools pull down menu. Here, you will be able to go through which sites might be best for your marketing campaigns.