Tracking Online Marketing Campaigns through Google Analytics

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Tracking Online Marketing Campaigns through Google Analytics

Tracking Online Marketing Campaigns through Google Analytics

AdWords Integration

  1. Within your AdWords account, go to the My Account -- Preferences area. Then click edit link next to Tracking.
  2. Select the box that says Destination URL Auto-tagging.
  3. Click Save Changes.

Google Analytics Integration

  1. Within your Google Analytics account, click on Admin, and then choose your desired account.
  2. Under the desired account, click on AdWords Linking.
  3. Choose + New Link and choose the desired AdWords account to link to.
  4. To finalize, choose Link Configuration and then decide the appopriate one.
  5. Choose Link accounts to complete.

See the attached screenshot for complete Google Analytics setup.

Funnel Setup

All your AdWords data (impressions, clicks, cost) will automatically be imported into your Google Analytics account.

  1. Site usage metrics for paid traffic
  2. Goal conversions
  3. E-commerce activities
  4. Revenue metrics (ROI, RPC, etc.)
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