Measuring Campaign Performance in Google Analytics

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Measuring Campaign Performance in Google Analytics

Measuring Campaign Performance in Google Analytics

To measure performance of your ad campaign:

  1. Within your Google Analytics account navigate to the Acquisition report.
  2. Within the Acquisition report, select the AdWords tab.
  3. Within the AdWords tab, click Campaigns.

There are 12 subdimensions to slice and dice the AdWords data to obtain insights that will help you optimize your AdWords campaigns. Here is a screen shot with lists of all subdimensions:

AdWords Advanced Course

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