Keyword Positions Report

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Keyword Positions Report

Keyword Positions Report

This report enables you to understand how ad position affected your keyword performance. This report provides you with answers to the following questions:

  1. Where do your AdWords ads appear on Google's actual search results pages?
  2. How much influence does search position have on visits, conversions, and other site usage metrics?

AdWords Advanced Course

In the above example, you can see that the paid keyword Webucator brought most of the visits when the ad appeared in the first position in the middle of the screen. The same keyword was not that effective when the ad appeared at the first position on the right side of the screen.