Application of the Day Parts Report in Google Analytics - Exercise

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Application of the Day Parts Report in Google Analytics - Exercise

Application of the Day Parts Report in Google Analytics

Duration: 10 to 15 minutes.

Suppose you manage a small restaurant in mid-town Manhattan. In the morning, you run multiple ads geared toward breakfast menu items and during lunch time you run multiple ads geared toward lunch menu items.

You are wondering which of your ad copies (headlines) works the best at different times of the day. How would you determine this using AdWords reports in Google Analytics?

  1. Within your Google Analytics account navigate to Acquisition report.
  2. Within the Acquisition report, select the AdWords tab.
  3. Within the AdWords tab, click the Day Parts report.
  4. Click the secondary dimension drop-down menu and select Ad Content as your secondary dimension.

AdWords Advanced Course

In the above screen shot, notice that "Learn with Webucator" is a headline that works for us during the afternoon and the headline "Try a Webucator Course" is not that effective in bringing traffic or revenue.

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