Leveraging the AdWords Report in Google Analytics

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Lesson Goals

To integrate Google AdWords with Google Analytics.
To measure AdWords campaign performance in Google Analytics.
To measure paid keyword performance in Google Analytics.

Lesson Activities

Application of AdWords Metrics (Exercise) Measuring Campaign Performance in Google Analytics Day Parts Report Application of the Day Parts Report in Google Analytics (Exercise) Destination URLs Report Keyword Positions Report Application of the Keyword Positions Report in Google Analytics (Exercise) Tracking Online Marketing Campaigns through Google Analytics Overview of AdWords Metrics