Obtaining Insights from Google+ Local Dashboard

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Obtaining Insights from Google+ Local Dashboard

Obtaining Insights from Google+ Local Dashboard

The dashboard is a free tool that enables business owners to get insight from the performance of their business listings as they appear in Google Search and Google Maps. You can see the following kinds of data:

  1. Impressions: the number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
  2. Actions: the number of times people interacted with the listing; for example, the number of times they clicked through to the business' Web site or requested driving directions to the business.
  3. Top search queries: which queries led customers to the business listing. For example, are they finding the listing for a bike store by searching for "mountain bikes" or "street bikes"?
  4. Zip codes where driving directions come from: which zip codes customers are coming from when they request directions to your location?
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