Overview of Location-based Ad Services
Google+ Local is a location-based ad service which is a separate service from Google AdWords. Google+ Local offers the following services:
- You can list your business on Google for free.
- You can provide details about your business such as the hours of operation, photos, product offerings, and promotions.
- Google+ Local also provides you with analytics information that tells you how people find you on Google, what queries do they use, and geo locations from where people are searching for you.
From a user perspective, Google+ Local allows online users to find local businesses on Google, read reviews, and more. If you have a brick and mortar location, then listing your business on Google+ Local is a great way to increase your online presence in front of your local community.