Implementing Conversion Tracking in Google AdWords

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Implementing Conversion Tracking in Google AdWords

Implementing Conversion Tracking in Google AdWords

Setting up a New Conversion in AdWords

  1. Use the Tools tab and select Conversions.
  2. Click on the +Conversion button. (You also have the option to import your Goals from Google Analytics.)
  3. Provide Conversion Name, a field that will help you remember which conversion is taking place.
  4. Select Source, a field that allows to select conversion type from a few different conversion categories.
  5. Click Save and Continue to proceed further.
  6. Choose your Conversion category, Conversion window, Count, and Markup Language.
  7. Select whether you would like to inform your online visitors about the fact that you are tracking their visit.
  8. Select the background color (by default it's white).
  9. Click the Save and continue button to proceed.
  10. Grab the JavaScript code generated by Google and incorporate it on the conversion page on your web site. Place the code just before the closing body tag.

AdWords Advanced Course

AdWords Advanced Course

Validating Conversion in AdWords

Here are two simple ways in which you can verify your conversion process:

  1. Wait for a conversion to occur. It could take about 24 hours for Google to update your reports.
  2. Complete a test conversion on your site, after which you should see small but clearly visible text that says "Google Site Stats" on the conversion pages where you've placed the code.
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