Why to Track Conversions and How Conversion Tracking Works
One of the first things you do when implementing AdWords is to select appropriate keywords and write ads that attract people's attention. You write ads that you expect will achieve a high click-through rate (CTR). However, receiving clicks on your ad(s) means you pay money to Google. It does not tell whether the ad generated money for you. Conversion tracking allows you to:
- Check whether your ads are bringing qualified leads to your Web site.
- Conversion tracking allows you to bid intelligently by leveraging metrics such as cost per conversion and ROI.
Here is how conversion tracking works:
- You install AdWords conversion tracking code on your receipt page or any confirmation pages (lead generation pages).
- When a visitor completes a transaction or submits a contact-us form, cookie valves will be modified by the tracking code.
- This allows Google to track which campaigns/keywords brought visitors who actually completed a task on your site.