Exploring the Display Planner Tool within Google AdWords

Contact Us or call 1-877-932-8228
Exploring the Display Planner Tool within Google AdWords

Exploring the Display Planner Tool within Google AdWords

To use the Planner Tool:

  1. Navigate to the Tools tab and select the Display Planner option.
  2. Under Get ideas and estimates option, fill in your target keyword or website.
  3. For the screenshot below, I chose 'golf clubs' as a test.
  4. You will then see the available inventory for websites matching your target cateogory, demographic breakdowns, device breakdown, and the list of specific websites that Google recommends.
  5. Take a look at the sites and determine best matches for your ad groups, and click on the double right arrow to choose a site. You can then place the site(s) in specific ad groups you have live.
  6. Click Save and Continue to save your changes.

AdWords Advanced Course

Next