Tips for Providing Good External Customer Service

In Brief...

An external customer is an individual or organization that either uses or purchases your product or service. Some effective methods of providing good customer service to your external customers include the following.


  1. Start with excellent internal customer service. Remember, happy employees will be more likely to treat customers with respect. Even employees who do not have direct contact with customers can impact the image of the company through their interactions outside the company, their treatment of other employees, and their loyalty to the company.
  2. Establish a positive company image. This can be done through marketing and advertising, community relationships, and positive interactions with customers.
  3. Treat customers as if they are people, not dollar signs. Relationships with customers do not stop when they walk out the door after making a purchase. You need to continue to build those relationships through follow-up contact and feedback so the customer knows where to come if the need for your product or service comes up again and so your customers know where to send their friends.
  4. Be responsive to concerns. When your customers come to you with problems or concerns, be ready and willing to quickly work toward resolution. Do not brush them off or ignore their complaints.
  5. Always be professional in your dealings with customers. Professional behavior in all interactions with your customers is always the right choice.

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Author: Janie Sullivan

Janie Sullivan, MBA, MAEd, has been teaching adult learners for over 20 years. She has taught online over 15 years, specializing in writing, communications, and small business applications. Janie directs the Center for Writing Excellence where she offers writing, editing, and formatting services for writers. She has been published in several newspapers and magazines as well as multiple online sites. She teaches communication, business strategy, leadership, and management courses. Janie has published a book "Develop and Deliver an Online Class." This is the third book she has written about writing and teaching online. She also has published a novel and an anthology of short stories.