Tips for Providing Good External Customer Service
An external customer is an individual or organization that either uses or purchases your product or service. Some effective methods of providing good customer service to your external customers include the following.
- Start with excellent internal customer service. Remember, happy employees will be more likely to treat customers with respect. Even employees who do not have direct contact with customers can impact the image of the company through their interactions outside the company, their treatment of other employees, and their loyalty to the company.
- Establish a positive company image. This can be done through marketing and advertising, community relationships, and positive interactions with customers.
- Treat customers as if they are people, not dollar signs. Relationships with customers do not stop when they walk out the door after making a purchase. You need to continue to build those relationships through follow-up contact and feedback so the customer knows where to come if the need for your product or service comes up again and so your customers know where to send their friends.
- Be responsive to concerns. When your customers come to you with problems or concerns, be ready and willing to quickly work toward resolution. Do not brush them off or ignore their complaints.
- Always be professional in your dealings with customers. Professional behavior in all interactions with your customers is always the right choice.