Tips for Creating a Webinar

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In Brief...

Offering free webinars can be a great way to get the attention of target customers for 30 to 60 minutes. Check out these seven handy tips for creating a good webinar.


  1. Make the first five minutes engaging. If you lose your attendees early, you won't get them back.

  2. Establish expectations for the webinar so that attendees will know what will be covered.

  3. On your signup form, ask attendees to submit any questions that they hope to have addressed during the webinar.

  4. Visually engage attendees by having the presenter share his or her computer screen or present slides that contain interesting graphics.

  5. Rehearse and check audio.

  6. Get the audience involved by hosting polls, encouraging questions, and starting conversations in the chat box.

  7. Record the webinar to send to anyone who was unable to attend.

Author: Bob Clary

Bob Clary is an experienced online marketing professional. Bob's certifications include Microsoft Licensing Overview Assessment, Microsoft Partner Network Sales and Marketing Competency Assessment for Learning Solutions, Google Analytics Individual Qualification (GAIQ), and Google Advertising Fundamentals.